Marketing is often seen as a must to sell a product. Through new media and technology the way to market a product has gone from TV and radio commercials to dynamic user integrated virals and complete campaigns using TV, outdoor advertising and internet.
Nevertheless there are still marketing methods which agitate me. The most annoying and completely outdated one must be telemarketing. With massive trends like personalisation and narrowcasting consumers are more likely to get the exact right information they want, how they want it and when they want it. Telemarketing therefore is a strategy which lost it’s strength years ago.
Who doesn't get tired of telemarketers? Getting unwanted offers via the telephone, when you are enjoying a nice meal, or expecting an important phone call and being seduced with great free products, which are never completely free of charge. Many people are agitated by telemarketers, but numerous companies still use this method. In this article you can read about the 1,5 million people in Holland alone, who do not want to get these phone calls anymore. If you are ticked of too and don't want to get anymore unwanted advertising, klick here to block it for good.
To end this post here is a funny movie on how to deal with telemarketers once and for all.
Thursday
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