Saturday

Viral Friday


This is the weekly blog of Marketingfacts about good viral campaigns. Every week they select the ten most remarkable virals which they show on their blog.

I am making a paper about Emotional design and how it can be part of a viral campaign. What is it that makes a viral a success? This is the question I will awnser in the paper and Viral Friday is a good website to pay attention to. Viral campaigns often consist of a game which the user can play and win prices with. By sending it to friends they can earn credits to play again, or have a competition against some friends. Viral Friday on the other hand is only about movie virals which is also a good way to show your product or service.

COSTOSO

There are many different opinions about the new Website called COSTOSO. It is a given fact that there are plenty of websites where you can sell or buy second hand objects. COSTOSO is a new one but the question is whether there is room for another second hand website that can compete with all the others like marktplaats.nl and speurders.nl.

COSTOSO have made the website with a different approach. By giving the advertisers a fee for uploading an advertisement they are expecting to get nice objects with good value for the money. I have asked myself if this is enough to prevent the website from getting bad advertisements. COSTOSO positions itself as exclusive and valuable. The word Costoso is Latin for precious but i wonder if a 5 Euro fee will do the trick.

The complaint that people have against COSTOSO is that it has been designed like a simple frameset. Why make a really regular design with buttons and frames if the positioning is precious and exclusive. The other complaint was that the website launched without any advertisements on it. The website was totally empty. Maybe the designers should have made a start and ask people what they would want to sell. This way there would have been a start, from which other people would have reacted.

I am really curious whether this concept is going to work. But we will have to wait a few months to see if there will be an increase in advertisements.

YouTube

In my Blog I use a lot of YouTube movies. It is easy and and you can put a movie from Youtube on you website for free. The Website is totally free and like other free community's the number of people that use it is getting exponentially higher. This can be related to the increase of media exposure the website is getting, or just the fact that the new generation of teenagers prevers to watch "TV" online instead of in front of a TV.

After research from Hitwise it is clear that YouTube is by far the largest free movie website and it's value is 50% larger than the 64 biggest free movie websites after YouTube. From Januari to May, The number of people which viewed the website has increased with 70%.