Gaming has become more interactive. Just think of the Wii where the user is put to work physically to achieve the goals of the game. Ubiquities Computing is a term which is used more frequently lately and it describes the way computers should interact with people in a natural way instead of typing codes and clicking to achieve a reaction from the computer. Through motion sensors computers can register movements from users and respond to the movement.
This is done by MSNBC which had organised a stunt in an American movie cinema. In the time that the audience have to wait before the movie starts they started a game, which was controlled by the movement of the audience. I can explain the whole thing, but you can better watch it for yourself. Quite amusing!
Monday
TV 2.0
In a world where there is an overload of information, the new generation wants to watch programs they like in their precious free time. Narrowcasting seems to be the new way to interest your target group. With the upcoming of YouTube and many other websites where you can watch shows at any time you want, people intend to watch from their computer screen rather then the TV.
Broadcasting is the opposite of Narrowcasting and is a billion dollar business that seems to be collapsing as we speak. Due to the fact that people no longer want to be overloaded with commercials that are of no interest to them, TV (the most common broadcast medium) is becoming an old medium in a world that is moving on to personalised advertising.
Because of this change, TV makers want to create a solution without losing too many viewers. A short while ago the internet was socialised by Web 2.0. Now there is a new standard of TV which is being developed. It is called TV 2.0 which is not the most creative name, but sends a clear message to the user of what they can expect. TV 2.0 will give the user on demand content; so that they will no longer have to rely on time to watch their favourite shows.
For more information check:
Fyber.com -> televisie2.0.pdf
Broadcasting is the opposite of Narrowcasting and is a billion dollar business that seems to be collapsing as we speak. Due to the fact that people no longer want to be overloaded with commercials that are of no interest to them, TV (the most common broadcast medium) is becoming an old medium in a world that is moving on to personalised advertising.
Because of this change, TV makers want to create a solution without losing too many viewers. A short while ago the internet was socialised by Web 2.0. Now there is a new standard of TV which is being developed. It is called TV 2.0 which is not the most creative name, but sends a clear message to the user of what they can expect. TV 2.0 will give the user on demand content; so that they will no longer have to rely on time to watch their favourite shows.
For more information check:
Fyber.com -> televisie2.0.pdf
Sunday
Pecha Kucha
On Wednesday 27th of June I went to the Off-Corso in Rotterdam where there was a Pecha Kucha night. For me it was very interesting to see so many different styles of creative work and people exchanging their new products and ideas to one another.
Pecha Kucha Night is an intimate gathering that offers everybody the chance to present fresh and creative work, ideas or concepts. This can be a newly finished building, a new piece of furniture, an ad campaign, a fashion line, a new event or any idea the world needs to know about.
There were many interesting company's that gave a short presentation. The presentations where very visual with slides that automatically changed after 20 seconds the speakers had to maintain a flow in the story to keep up with the slides. The Japanese term ´Pecha Kucha´ roughly translates as chit-chat or noisy chatter.
Pecha Kucha Night offers the audience the experience of a dazzling range of speakers and images in the course of one evening. Breaks will be filled with drinks, music, images, and off course: chit-chat (so bring your business cards).
Pecha Kucha Night is an intimate gathering that offers everybody the chance to present fresh and creative work, ideas or concepts. This can be a newly finished building, a new piece of furniture, an ad campaign, a fashion line, a new event or any idea the world needs to know about.
There were many interesting company's that gave a short presentation. The presentations where very visual with slides that automatically changed after 20 seconds the speakers had to maintain a flow in the story to keep up with the slides. The Japanese term ´Pecha Kucha´ roughly translates as chit-chat or noisy chatter.
Pecha Kucha Night offers the audience the experience of a dazzling range of speakers and images in the course of one evening. Breaks will be filled with drinks, music, images, and off course: chit-chat (so bring your business cards).
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