Visual Walkthrough

Over the past year I have learned a great deal about the best way to visualise your product or service to investors. Explaining how your product works by giving people a boring Powerpoint presentation is not doing the trick anymore.

If you look at the way big company's like Nokia and Google are placing their products in the market, you can see that there is no lack of creativity. The best way to sell your product is by having people believing in it, therefore they must fully understand the need of the product and more importantly, how the product works. Sure, you could still try to tell them by using images to visualise what you are saying, but in a world where there are so many products already u should trigger you’re possible investors and make them more excited about the product then yourself. Taking a person who is part of the target group and having him walk through the product proves to be a good way of doing that.

Google has made a visual walkthrough through Google Mapping, which gives the users a clear image on the functions and the usability of the product. Think it works? Just watch the movie and judge it yourself!