Personalised Searching

Over the last years, the choice of the user has increased to the point where u have a choice for just about anything. Do you want your sandwich with cheese or without it? Do you want the Nokia N95 or do you want to see one of the other twenty competating mobile phones. As you can see, the choice of products has almost gotten to large. It has reached the point where really strong products still need very keen and expensive campaigns to have any chance of success.

The future of selling products is personalisation. The key of being successful is no longer giving the user choices, but remembering the choice and adapting your future products, services and advertisements to it. This way you will take the difficult choices the user has to make in the little free time he has and make the right choice for him.

Searching online is not easy for everyone. You have to enter the specific keywords in order to find what you are looking for. These are some of the improvements which will be integrated in the future of searching online, according to SearchEngineLand.com:

• Personalized search: Personalising search results, by using search history, surf history, social networking, etc.;
• Local search: Adapting search results to location preferences of the search engine user.
• Universal search: Integrating multiple media types and sources as search results. Examples are video content, blog posts, podcasts, etc.

These changes will make sure you find what you need in the future. Integrating these features makes for a more complete search every time. SearchEngineLand.com, thinks that these changes will be made by 2010, but some of these features, like video content, are already beginning to show on sites as Google.