Gaming has become more interactive. Just think of the Wii where the user is put to work physically to achieve the goals of the game. Ubiquities Computing is a term which is used more frequently lately and it describes the way computers should interact with people in a natural way instead of typing codes and clicking to achieve a reaction from the computer. Through motion sensors computers can register movements from users and respond to the movement.
This is done by MSNBC which had organised a stunt in an American movie cinema. In the time that the audience have to wait before the movie starts they started a game, which was controlled by the movement of the audience. I can explain the whole thing, but you can better watch it for yourself. Quite amusing!
Monday
TV 2.0
In a world where there is an overload of information, the new generation wants to watch programs they like in their precious free time. Narrowcasting seems to be the new way to interest your target group. With the upcoming of YouTube and many other websites where you can watch shows at any time you want, people intend to watch from their computer screen rather then the TV.
Broadcasting is the opposite of Narrowcasting and is a billion dollar business that seems to be collapsing as we speak. Due to the fact that people no longer want to be overloaded with commercials that are of no interest to them, TV (the most common broadcast medium) is becoming an old medium in a world that is moving on to personalised advertising.
Because of this change, TV makers want to create a solution without losing too many viewers. A short while ago the internet was socialised by Web 2.0. Now there is a new standard of TV which is being developed. It is called TV 2.0 which is not the most creative name, but sends a clear message to the user of what they can expect. TV 2.0 will give the user on demand content; so that they will no longer have to rely on time to watch their favourite shows.
For more information check:
Fyber.com -> televisie2.0.pdf
Broadcasting is the opposite of Narrowcasting and is a billion dollar business that seems to be collapsing as we speak. Due to the fact that people no longer want to be overloaded with commercials that are of no interest to them, TV (the most common broadcast medium) is becoming an old medium in a world that is moving on to personalised advertising.
Because of this change, TV makers want to create a solution without losing too many viewers. A short while ago the internet was socialised by Web 2.0. Now there is a new standard of TV which is being developed. It is called TV 2.0 which is not the most creative name, but sends a clear message to the user of what they can expect. TV 2.0 will give the user on demand content; so that they will no longer have to rely on time to watch their favourite shows.
For more information check:
Fyber.com -> televisie2.0.pdf
Sunday
Pecha Kucha
On Wednesday 27th of June I went to the Off-Corso in Rotterdam where there was a Pecha Kucha night. For me it was very interesting to see so many different styles of creative work and people exchanging their new products and ideas to one another.
Pecha Kucha Night is an intimate gathering that offers everybody the chance to present fresh and creative work, ideas or concepts. This can be a newly finished building, a new piece of furniture, an ad campaign, a fashion line, a new event or any idea the world needs to know about.
There were many interesting company's that gave a short presentation. The presentations where very visual with slides that automatically changed after 20 seconds the speakers had to maintain a flow in the story to keep up with the slides. The Japanese term ´Pecha Kucha´ roughly translates as chit-chat or noisy chatter.
Pecha Kucha Night offers the audience the experience of a dazzling range of speakers and images in the course of one evening. Breaks will be filled with drinks, music, images, and off course: chit-chat (so bring your business cards).
Pecha Kucha Night is an intimate gathering that offers everybody the chance to present fresh and creative work, ideas or concepts. This can be a newly finished building, a new piece of furniture, an ad campaign, a fashion line, a new event or any idea the world needs to know about.
There were many interesting company's that gave a short presentation. The presentations where very visual with slides that automatically changed after 20 seconds the speakers had to maintain a flow in the story to keep up with the slides. The Japanese term ´Pecha Kucha´ roughly translates as chit-chat or noisy chatter.
Pecha Kucha Night offers the audience the experience of a dazzling range of speakers and images in the course of one evening. Breaks will be filled with drinks, music, images, and off course: chit-chat (so bring your business cards).
Saturday
Viral Friday
This is the weekly blog of Marketingfacts about good viral campaigns. Every week they select the ten most remarkable virals which they show on their blog.
I am making a paper about Emotional design and how it can be part of a viral campaign. What is it that makes a viral a success? This is the question I will awnser in the paper and Viral Friday is a good website to pay attention to. Viral campaigns often consist of a game which the user can play and win prices with. By sending it to friends they can earn credits to play again, or have a competition against some friends. Viral Friday on the other hand is only about movie virals which is also a good way to show your product or service.
COSTOSO
There are many different opinions about the new Website called COSTOSO. It is a given fact that there are plenty of websites where you can sell or buy second hand objects. COSTOSO is a new one but the question is whether there is room for another second hand website that can compete with all the others like marktplaats.nl and speurders.nl.
COSTOSO have made the website with a different approach. By giving the advertisers a fee for uploading an advertisement they are expecting to get nice objects with good value for the money. I have asked myself if this is enough to prevent the website from getting bad advertisements. COSTOSO positions itself as exclusive and valuable. The word Costoso is Latin for precious but i wonder if a 5 Euro fee will do the trick.
The complaint that people have against COSTOSO is that it has been designed like a simple frameset. Why make a really regular design with buttons and frames if the positioning is precious and exclusive. The other complaint was that the website launched without any advertisements on it. The website was totally empty. Maybe the designers should have made a start and ask people what they would want to sell. This way there would have been a start, from which other people would have reacted.
I am really curious whether this concept is going to work. But we will have to wait a few months to see if there will be an increase in advertisements.
COSTOSO have made the website with a different approach. By giving the advertisers a fee for uploading an advertisement they are expecting to get nice objects with good value for the money. I have asked myself if this is enough to prevent the website from getting bad advertisements. COSTOSO positions itself as exclusive and valuable. The word Costoso is Latin for precious but i wonder if a 5 Euro fee will do the trick.
The complaint that people have against COSTOSO is that it has been designed like a simple frameset. Why make a really regular design with buttons and frames if the positioning is precious and exclusive. The other complaint was that the website launched without any advertisements on it. The website was totally empty. Maybe the designers should have made a start and ask people what they would want to sell. This way there would have been a start, from which other people would have reacted.
I am really curious whether this concept is going to work. But we will have to wait a few months to see if there will be an increase in advertisements.
YouTube
In my Blog I use a lot of YouTube movies. It is easy and and you can put a movie from Youtube on you website for free. The Website is totally free and like other free community's the number of people that use it is getting exponentially higher. This can be related to the increase of media exposure the website is getting, or just the fact that the new generation of teenagers prevers to watch "TV" online instead of in front of a TV.
After research from Hitwise it is clear that YouTube is by far the largest free movie website and it's value is 50% larger than the 64 biggest free movie websites after YouTube. From Januari to May, The number of people which viewed the website has increased with 70%.
After research from Hitwise it is clear that YouTube is by far the largest free movie website and it's value is 50% larger than the 64 biggest free movie websites after YouTube. From Januari to May, The number of people which viewed the website has increased with 70%.
Wednesday
Visual Walkthrough
Over the past year I have learned a great deal about the best way to visualise your product or service to investors. Explaining how your product works by giving people a boring Powerpoint presentation is not doing the trick anymore.
If you look at the way big company's like Nokia and Google are placing their products in the market, you can see that there is no lack of creativity. The best way to sell your product is by having people believing in it, therefore they must fully understand the need of the product and more importantly, how the product works. Sure, you could still try to tell them by using images to visualise what you are saying, but in a world where there are so many products already u should trigger you’re possible investors and make them more excited about the product then yourself. Taking a person who is part of the target group and having him walk through the product proves to be a good way of doing that.
Google has made a visual walkthrough through Google Mapping, which gives the users a clear image on the functions and the usability of the product. Think it works? Just watch the movie and judge it yourself!
If you look at the way big company's like Nokia and Google are placing their products in the market, you can see that there is no lack of creativity. The best way to sell your product is by having people believing in it, therefore they must fully understand the need of the product and more importantly, how the product works. Sure, you could still try to tell them by using images to visualise what you are saying, but in a world where there are so many products already u should trigger you’re possible investors and make them more excited about the product then yourself. Taking a person who is part of the target group and having him walk through the product proves to be a good way of doing that.
Google has made a visual walkthrough through Google Mapping, which gives the users a clear image on the functions and the usability of the product. Think it works? Just watch the movie and judge it yourself!
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