Keeping up with visitor numbers on ones website is often seen to be a tough job. If going through the statistics isn’t boring enough, you will have to make sense of all these numbers to create a good overview of your visitors count. This includes, how many people buy, which people buy, where people go on your website and so on.
Behold VisitorVille. A brilliant product which visualises your website as a city. Each building stands for a category in your website. The visitors are brought in by busses and stop at the “home” centre before continuing to whatever location on your website they want to go. The visitors are small characters and when they buy something you will hear the sound of a cash register. Many people who own websites do not have a clue how many people enter a month and often need to hire someone to check it for them. Those days are over and with VisitorVille everyone can keep track of the traffic on their websites.
Wednesday
Tuesday
Megaphone
Companies have been looking for new ways to make profit out of mobile games and Internet. Now there is a company which combines those two and even adds a multiplayer function. Imagine my surprise when I was searching for mobile applications on Youtube and came across a video from MegaPhone. Electronic super screens that interact with people’s cellular phones are popping up in big cities. By calling a number you can join the players and your Mobile phone becomes the joy stick. This product is not only usable in games, but also in interactive art, 3d stories before a movie or even for voting. Watch the movie for further information or just visit the website.
Wednesday
Clever Online Targeting
Source: Emerce Jan. 2008
Online advertising is a all about finding the right consumer interests and getting the right ads to the right people. In the latest version of Emerce, there was an article about three methods that can be applied to cleverly advertise toward the right consumers. The one that intrigued me the most was the method of the American advertising company called Fetchback.
Also known as behavioural targeting, the Fetchback method is successful because it advertises to consumers who have already searched for the product or service. If a consumer searches for a product, a cookie is left and send to Fetchback with the search terms of the consumer. Fetchback can adapt an advertisement specifically to the search term and deliver it to the consumer. This is a process also known as retargeting, where the consumer has had interest in a product before and is associated with it once more.
98 percent of the visitors on your website do not become customers, but somewhere along the way they have showed interest in a product or service. The key is to keep track of those consumers and try to make sure that they will keep that product or service in the back of their heads.
If you want to see the demo of what Fetchback can do for your company, just click here
Online advertising is a all about finding the right consumer interests and getting the right ads to the right people. In the latest version of Emerce, there was an article about three methods that can be applied to cleverly advertise toward the right consumers. The one that intrigued me the most was the method of the American advertising company called Fetchback.
Also known as behavioural targeting, the Fetchback method is successful because it advertises to consumers who have already searched for the product or service. If a consumer searches for a product, a cookie is left and send to Fetchback with the search terms of the consumer. Fetchback can adapt an advertisement specifically to the search term and deliver it to the consumer. This is a process also known as retargeting, where the consumer has had interest in a product before and is associated with it once more.
98 percent of the visitors on your website do not become customers, but somewhere along the way they have showed interest in a product or service. The key is to keep track of those consumers and try to make sure that they will keep that product or service in the back of their heads.
If you want to see the demo of what Fetchback can do for your company, just click here
The future of Interfaces
A while ago i was reading a post on Ubiquities Computing and how for example multi- touch screens, will forever change the way we interact with our computer. When i first read that post i thought that multi-touch screen technology wasn't all that big of a change, because we have touch screens allready. But the touch screen as we know them, are not able to do half the stuff that multi touch screens can do.
So I looked up a few short movies to discover about all the possibilities of multi-touch interfaces and to say that I was surprised would be an understatement. Multi-touch technology is well on it's way to get rid of the mouse in the future. Enjoy!
So I looked up a few short movies to discover about all the possibilities of multi-touch interfaces and to say that I was surprised would be an understatement. Multi-touch technology is well on it's way to get rid of the mouse in the future. Enjoy!
Tuesday
Politics and Virals
It has come to my attention that political factions in Holland frequently use new media to attract more “younger” voters. This mostly results in short viral movies where they try to expose key points of their program and grab the chance to make fun of the competitive factions.
Political faction “Groen Links” uses the viral to create awareness about their program and try to strengthen their positioning. PVDA takes the concept a bit further and tries to attract the attention of the people who grew up with Nintendo 8 Bit (people like me) by making a viral movie where u see a level of Mario played with the character of Wouter Bos. In the level there are all sorts of aspects which can be traced back to the faction program, like the rose which stands for PVDA.
The same rose is mocked by the VVD in yet another viral movie. The movie is supposed to be funny, but I don’t really get it. Politics and humor are still two things that don't blend.
Political faction “Groen Links” uses the viral to create awareness about their program and try to strengthen their positioning. PVDA takes the concept a bit further and tries to attract the attention of the people who grew up with Nintendo 8 Bit (people like me) by making a viral movie where u see a level of Mario played with the character of Wouter Bos. In the level there are all sorts of aspects which can be traced back to the faction program, like the rose which stands for PVDA.
The same rose is mocked by the VVD in yet another viral movie. The movie is supposed to be funny, but I don’t really get it. Politics and humor are still two things that don't blend.
Thursday
Nespresso
What else… is the slogan many of you know from the commercial with George Clooney. The product he represents is Nespresso coffee from Nescafé. I have been representing this product for the last two months as well.
If you went to the Mediamarkt and the BCC you may have seen the Nespresso stands where demonstrators let you taste the special taste of Nespresso. Our task as demonstrators is to let people get to know Nespresso and offer them a cup. By asking several questions like: How strong do you drink your coffee at home? we can offer the right flavour.
What has become clear to me through the Nespresso training is that Nespresso uses a system that is absolutely different then any other way of making coffee. Many argue that the price (29 cents a cup) is too expensive, but Nespresso travels the world to get the premium quality coffee beans. You pay a little more, but the quality of the coffee is the best you can get.
Because of the unique system and the premium quality this is a concept I truly admire. More and more people are willing to pay a little more, to get excellent coffee. Therefore I was shocked to hear about certain demonstrators who see people buying a Senseo machine and pissing them of by comparing Senseo to toilet water. The concept of Nespresso is strong and does not need to do other brands down. The concept sells itself.
Most people keep their old coffee machine for visitors and parties and drink the Nespresso coffee on special moments. Here is a movie of a Nespresso drinker who wanted to show other people how he drinks his Nespresso. That a consumer is going through this much trouble to get people to try Nespresso says enough!
If you went to the Mediamarkt and the BCC you may have seen the Nespresso stands where demonstrators let you taste the special taste of Nespresso. Our task as demonstrators is to let people get to know Nespresso and offer them a cup. By asking several questions like: How strong do you drink your coffee at home? we can offer the right flavour.
What has become clear to me through the Nespresso training is that Nespresso uses a system that is absolutely different then any other way of making coffee. Many argue that the price (29 cents a cup) is too expensive, but Nespresso travels the world to get the premium quality coffee beans. You pay a little more, but the quality of the coffee is the best you can get.
Because of the unique system and the premium quality this is a concept I truly admire. More and more people are willing to pay a little more, to get excellent coffee. Therefore I was shocked to hear about certain demonstrators who see people buying a Senseo machine and pissing them of by comparing Senseo to toilet water. The concept of Nespresso is strong and does not need to do other brands down. The concept sells itself.
Most people keep their old coffee machine for visitors and parties and drink the Nespresso coffee on special moments. Here is a movie of a Nespresso drinker who wanted to show other people how he drinks his Nespresso. That a consumer is going through this much trouble to get people to try Nespresso says enough!
Wednesday
Hyves Improvements
The largest Dutch social networking website Hyves, has grown to 5 million members. This was enough reason to organise a special Hyves party. The biggest DJ's where there as well as lots of well known press. In this interview by Vincent Everts you can hear all about the improvements of Hyves from the company owner Raymond Spanjar.
With a total of 40 people to support 5 million members, you can say that with a larger crew, Hyves would have the abillity to grow even more rapidly and become a faster Social Network with more Functional Design and greater options. In the interview Raymond Spanjar claims to have succeeded, where the interviewer rightfully says that they are just getting started.
By looking at Raymond you can see he does not like the question about the fact that Hyves needs a completely new Website, because it was made for a 100.000 people instead of 5 million. He claims that they do not need a new site, but that they will continue to grow, add more functions and even cooperate with other websites.
Raymond's idea is that Hyves will become a starting point online. Ones you are logged in you can access several websites without having to log in. I question whether this is going to work. I was surprised to see a pop-up in msn style when i was on Hyves yesterday.
With a total of 40 people to support 5 million members, you can say that with a larger crew, Hyves would have the abillity to grow even more rapidly and become a faster Social Network with more Functional Design and greater options. In the interview Raymond Spanjar claims to have succeeded, where the interviewer rightfully says that they are just getting started.
By looking at Raymond you can see he does not like the question about the fact that Hyves needs a completely new Website, because it was made for a 100.000 people instead of 5 million. He claims that they do not need a new site, but that they will continue to grow, add more functions and even cooperate with other websites.
Raymond's idea is that Hyves will become a starting point online. Ones you are logged in you can access several websites without having to log in. I question whether this is going to work. I was surprised to see a pop-up in msn style when i was on Hyves yesterday.
It told me that a friend was now on Hyves. It is very handy, but about as original as the song Heaven, by Do. These small adjustments may not be enough to add more functionality to Hyves, but maybe they are just getting started.
Thursday
Annoyed by telemarketing
Marketing is often seen as a must to sell a product. Through new media and technology the way to market a product has gone from TV and radio commercials to dynamic user integrated virals and complete campaigns using TV, outdoor advertising and internet.
Nevertheless there are still marketing methods which agitate me. The most annoying and completely outdated one must be telemarketing. With massive trends like personalisation and narrowcasting consumers are more likely to get the exact right information they want, how they want it and when they want it. Telemarketing therefore is a strategy which lost it’s strength years ago.
Who doesn't get tired of telemarketers? Getting unwanted offers via the telephone, when you are enjoying a nice meal, or expecting an important phone call and being seduced with great free products, which are never completely free of charge. Many people are agitated by telemarketers, but numerous companies still use this method. In this article you can read about the 1,5 million people in Holland alone, who do not want to get these phone calls anymore. If you are ticked of too and don't want to get anymore unwanted advertising, klick here to block it for good.
To end this post here is a funny movie on how to deal with telemarketers once and for all.
Nevertheless there are still marketing methods which agitate me. The most annoying and completely outdated one must be telemarketing. With massive trends like personalisation and narrowcasting consumers are more likely to get the exact right information they want, how they want it and when they want it. Telemarketing therefore is a strategy which lost it’s strength years ago.
Who doesn't get tired of telemarketers? Getting unwanted offers via the telephone, when you are enjoying a nice meal, or expecting an important phone call and being seduced with great free products, which are never completely free of charge. Many people are agitated by telemarketers, but numerous companies still use this method. In this article you can read about the 1,5 million people in Holland alone, who do not want to get these phone calls anymore. If you are ticked of too and don't want to get anymore unwanted advertising, klick here to block it for good.
To end this post here is a funny movie on how to deal with telemarketers once and for all.
Tuesday
Social Network Frenzy
Research, done by the American National School Boards Association (NSBA), shows us that 96 percent of the American students are using social networks. The students claim to use these social networks mostly to discuss schools subjects. These research findings are particularly strange because most of the schools deny access to these social networks.
Is the rapport reliable, or did the students who entered the online test, take the test knowing that they should put social networking in a positive daylight?
Michael Wesch of the Kansas State University made a short movie about the most important characteristics of the 20th century student. The film starts with a quote of Marshall McLuhan from 1967. If you watch this film it will give you a far more interesting view into the heads of students.
Is the rapport reliable, or did the students who entered the online test, take the test knowing that they should put social networking in a positive daylight?
Michael Wesch of the Kansas State University made a short movie about the most important characteristics of the 20th century student. The film starts with a quote of Marshall McLuhan from 1967. If you watch this film it will give you a far more interesting view into the heads of students.
Wednesday
You can’t handle a bigger logo!
Virals are no longer just commercials for companies. Nowadays anyone can create a viral (short movie) to make a statement or just to open up a discussion about something. With the coming of uploading and watching online video-content comes the possibility to visualise your ideas to other people.
Marketingfacts has a weekly poll where they search for the top ten virals of the week. This week a funny voice-over made it to third place. The viral tells us something about branding and the importance of ads. The movie which has been modified is: A few good men. I am not very likely to be intrigued by a voice-over with a serious undertone, but this one deserves to be highlighted. (Pay attention to the accuracy in the voice of Jack Nicholson)
Marketingfacts has a weekly poll where they search for the top ten virals of the week. This week a funny voice-over made it to third place. The viral tells us something about branding and the importance of ads. The movie which has been modified is: A few good men. I am not very likely to be intrigued by a voice-over with a serious undertone, but this one deserves to be highlighted. (Pay attention to the accuracy in the voice of Jack Nicholson)
Thursday
Wie O What?
There is a new search engine called wieowie.nl. It is a website which searches through websites such as google, youtube and Hyves for the name you enter. If you want to know where a specific person has an account, you can fill in the name of that person and you will find results from major community websites.
I thought: Well this is interesting, let's do some usability testing.
I wanted to try it out with Rita Verdonk. I set out to eventually find the explanation for the name of her new political organisation. For some particular reason she called her new organisation “Trots” (proud), so I wanted to see if I could find other information next to personal information about this subject.
I typed in her name and got lots of results. On the image you can see that she has got Hyves and that there are lots of tags which are attached to her name.
In the end I could not find a good link to a website, so for searching other information then personal information I would always use Google. Unless you are looking for a specific person, wieowie is not very functional for finding information on the web. When trying to locate an old friend wieowie is the perfect outcome.
I thought: Well this is interesting, let's do some usability testing.
I wanted to try it out with Rita Verdonk. I set out to eventually find the explanation for the name of her new political organisation. For some particular reason she called her new organisation “Trots” (proud), so I wanted to see if I could find other information next to personal information about this subject.
I typed in her name and got lots of results. On the image you can see that she has got Hyves and that there are lots of tags which are attached to her name.
In the end I could not find a good link to a website, so for searching other information then personal information I would always use Google. Unless you are looking for a specific person, wieowie is not very functional for finding information on the web. When trying to locate an old friend wieowie is the perfect outcome.
Tuesday
The Level of HBO Education
Two weeks ago field research was done on HBO students and teachers, to establish the level of education. The enquirers wanted to know if the level of education being taught was at a high enough standard to proceed on with being a HBO education.
As a senior year student this cannot affect the level of my diploma, but nevertheless I started to think about how this can affect my chances on the market. It is no icebreaker to solicit at a company, saying you graduated at a school which is dropped from an HBO to a MBO level.
I started to do some research on the Web, to see if there are more schools with similar problems. On Molblog.nl I saw a post on how many HBO educations cannot cope with the speed of developments in the Multimedia world.
According to some teachers it is difficult to teach students about the new developments. When a development submerges, there is no telling if this development is going to last, or if it will fail. It is very hard to give an exam about a development, which has not yet proven to be successful. The only thing teachers can do is discuss these new developments in an objective way, so you can judge for yourself whether the development will be successful or not.
The post on Molblog.nl led to quite a discussion about the way that a HBO student should work. Some say that the education gives you a basis from which you are accepted to watch out for new developments and learn about them yourself. Others believe that there are flaws in the education, preventing the students from developing to an HBO level.
I for one believe that the education does give you a good basis. They teach you to do a lot of research and watch the market for any new developments. Although it happens, that a student has to explain something to a teacher, we must not forget that an HBO education is all about self-reliance and learning to deal with the problems you encounter.
As a senior year student this cannot affect the level of my diploma, but nevertheless I started to think about how this can affect my chances on the market. It is no icebreaker to solicit at a company, saying you graduated at a school which is dropped from an HBO to a MBO level.
I started to do some research on the Web, to see if there are more schools with similar problems. On Molblog.nl I saw a post on how many HBO educations cannot cope with the speed of developments in the Multimedia world.
According to some teachers it is difficult to teach students about the new developments. When a development submerges, there is no telling if this development is going to last, or if it will fail. It is very hard to give an exam about a development, which has not yet proven to be successful. The only thing teachers can do is discuss these new developments in an objective way, so you can judge for yourself whether the development will be successful or not.
The post on Molblog.nl led to quite a discussion about the way that a HBO student should work. Some say that the education gives you a basis from which you are accepted to watch out for new developments and learn about them yourself. Others believe that there are flaws in the education, preventing the students from developing to an HBO level.
I for one believe that the education does give you a good basis. They teach you to do a lot of research and watch the market for any new developments. Although it happens, that a student has to explain something to a teacher, we must not forget that an HBO education is all about self-reliance and learning to deal with the problems you encounter.
Dove Against Fake Beaty.
Making a product or brand successful is not following the competition, but being unique and choosing your own path. A brand that does this very well is Dove. In 2004 Dove started a campaign called: Campaign for real beauty. In this campaign they try to reset the image of what the industry believes us to be beautiful and focus on the bigger group of people who do not fit in to that category.
Dove makes a clear statement towards these people. Do not try to change, because you are already beautiful in your own way. This is a daring thing to do, living in a world of plastic surgery and a longing to be as beautiful as the people in the ads. Dove try’s to tell people that the image set by the beauty industry is a fake one.
The commercial where they show how an average model turns in to a supermodel by make up and Photoshop has done well and has opened a discussion about true beauty. Media is a very strong and convincing way to get people to listen to you. It is a shame that these ads still assure great sales numbers, when there are many girls getting low self esteem often followed by anorexia or even plastic surgery by watching these commercials
The question of course still is; Do we want to see beautiful women in commercials. Men will often say yes, but men are not the target group of these commercials. Women are and where some women idolise them, many women get low self esteem and will buy the products just to make them feel better.
The latest commercial Dove has made features a young girl and the changes the industry can make to her when she grows up. The slogan is: Talk to your daughter before the beauty industry does.
Dove makes a clear statement towards these people. Do not try to change, because you are already beautiful in your own way. This is a daring thing to do, living in a world of plastic surgery and a longing to be as beautiful as the people in the ads. Dove try’s to tell people that the image set by the beauty industry is a fake one.
The commercial where they show how an average model turns in to a supermodel by make up and Photoshop has done well and has opened a discussion about true beauty. Media is a very strong and convincing way to get people to listen to you. It is a shame that these ads still assure great sales numbers, when there are many girls getting low self esteem often followed by anorexia or even plastic surgery by watching these commercials
The question of course still is; Do we want to see beautiful women in commercials. Men will often say yes, but men are not the target group of these commercials. Women are and where some women idolise them, many women get low self esteem and will buy the products just to make them feel better.
The latest commercial Dove has made features a young girl and the changes the industry can make to her when she grows up. The slogan is: Talk to your daughter before the beauty industry does.
Wednesday
A Wave of Pink
I was working in a Primafoon store last Saturday when a new navigation system popped up on the computer screen. The new Garman Nüvi 250. It was a pink version designed (as the company says; especially for the lady’s). But is making your product pink really enough, for a woman to buy your product?
The answer is no. Many women think it is absurd and feel offended by the way certain male designers make pink products for them. Making your products pink will maybe help you to sell products to girls up to 18 years old, but they cannot drive a car and will not buy a navigation system. Many women argue that the designers do not take their needs in account.
According to Saatchi & Saatchi a diversity of company’s is loosing an estimated 900 million dollars on profits. More then a third of the interviewed women say they are willing to spend more money on products if the designers would focus more on the needs of the average woman. No pink glitters but well designed and functional gadgets.
Because I am writing an Essay on man and how they cannot design for women, I thought this would be an interesting product to write a post about. Because men often do not understand women they design their products to work for a “stereotype” woman. In most cases, the stereotypes he thinks is a typical woman may be very rare.
Tuesday
ITV from KPN
To continue on my latest post about personalisation, I wanted to write a post on ITV.
I work at Hamilton Bright. Our latest assignment is promoting ITV in Primafoon stores. I give demonstrations showing the customers the product and letting them experience the unique features ITV has to offer.
For those who do not know what ITV is I will give a short explanation. Because many people (especially youth) watch TV programs on the Internet, TV has become less wanted in households. The ability to watch whatever you like on the time you feel like it is exactly what people want and because there are no commercials there are large groups of people that prefer watching shows on the Internet.
ITV gives the user the same opportunity. With ITV you can pause your TV, fast forward commercials and watch programs at different times as they would normally be on. A question I ask customers frequently is: How late did you watch the eight ‘O’ clock news yesterday?
ITV fits the description of TV 2.0, giving the user back its freedom to watch whatever he likes. In my opinion, this is nothing revolutionary. It is just a logical product which follows the trend of personalisation, making sure that TV will be here for generations more to come.
Personalised Searching
Over the last years, the choice of the user has increased to the point where u have a choice for just about anything. Do you want your sandwich with cheese or without it? Do you want the Nokia N95 or do you want to see one of the other twenty competating mobile phones. As you can see, the choice of products has almost gotten to large. It has reached the point where really strong products still need very keen and expensive campaigns to have any chance of success.
The future of selling products is personalisation. The key of being successful is no longer giving the user choices, but remembering the choice and adapting your future products, services and advertisements to it. This way you will take the difficult choices the user has to make in the little free time he has and make the right choice for him.
Searching online is not easy for everyone. You have to enter the specific keywords in order to find what you are looking for. These are some of the improvements which will be integrated in the future of searching online, according to SearchEngineLand.com:
• Personalized search: Personalising search results, by using search history, surf history, social networking, etc.;
• Local search: Adapting search results to location preferences of the search engine user.
• Universal search: Integrating multiple media types and sources as search results. Examples are video content, blog posts, podcasts, etc.
These changes will make sure you find what you need in the future. Integrating these features makes for a more complete search every time. SearchEngineLand.com, thinks that these changes will be made by 2010, but some of these features, like video content, are already beginning to show on sites as Google.
The future of selling products is personalisation. The key of being successful is no longer giving the user choices, but remembering the choice and adapting your future products, services and advertisements to it. This way you will take the difficult choices the user has to make in the little free time he has and make the right choice for him.
Searching online is not easy for everyone. You have to enter the specific keywords in order to find what you are looking for. These are some of the improvements which will be integrated in the future of searching online, according to SearchEngineLand.com:
• Personalized search: Personalising search results, by using search history, surf history, social networking, etc.;
• Local search: Adapting search results to location preferences of the search engine user.
• Universal search: Integrating multiple media types and sources as search results. Examples are video content, blog posts, podcasts, etc.
These changes will make sure you find what you need in the future. Integrating these features makes for a more complete search every time. SearchEngineLand.com, thinks that these changes will be made by 2010, but some of these features, like video content, are already beginning to show on sites as Google.
Monday
Cinema Gaming
Gaming has become more interactive. Just think of the Wii where the user is put to work physically to achieve the goals of the game. Ubiquities Computing is a term which is used more frequently lately and it describes the way computers should interact with people in a natural way instead of typing codes and clicking to achieve a reaction from the computer. Through motion sensors computers can register movements from users and respond to the movement.
This is done by MSNBC which had organised a stunt in an American movie cinema. In the time that the audience have to wait before the movie starts they started a game, which was controlled by the movement of the audience. I can explain the whole thing, but you can better watch it for yourself. Quite amusing!
This is done by MSNBC which had organised a stunt in an American movie cinema. In the time that the audience have to wait before the movie starts they started a game, which was controlled by the movement of the audience. I can explain the whole thing, but you can better watch it for yourself. Quite amusing!
TV 2.0
In a world where there is an overload of information, the new generation wants to watch programs they like in their precious free time. Narrowcasting seems to be the new way to interest your target group. With the upcoming of YouTube and many other websites where you can watch shows at any time you want, people intend to watch from their computer screen rather then the TV.
Broadcasting is the opposite of Narrowcasting and is a billion dollar business that seems to be collapsing as we speak. Due to the fact that people no longer want to be overloaded with commercials that are of no interest to them, TV (the most common broadcast medium) is becoming an old medium in a world that is moving on to personalised advertising.
Because of this change, TV makers want to create a solution without losing too many viewers. A short while ago the internet was socialised by Web 2.0. Now there is a new standard of TV which is being developed. It is called TV 2.0 which is not the most creative name, but sends a clear message to the user of what they can expect. TV 2.0 will give the user on demand content; so that they will no longer have to rely on time to watch their favourite shows.
For more information check:
Fyber.com -> televisie2.0.pdf
Broadcasting is the opposite of Narrowcasting and is a billion dollar business that seems to be collapsing as we speak. Due to the fact that people no longer want to be overloaded with commercials that are of no interest to them, TV (the most common broadcast medium) is becoming an old medium in a world that is moving on to personalised advertising.
Because of this change, TV makers want to create a solution without losing too many viewers. A short while ago the internet was socialised by Web 2.0. Now there is a new standard of TV which is being developed. It is called TV 2.0 which is not the most creative name, but sends a clear message to the user of what they can expect. TV 2.0 will give the user on demand content; so that they will no longer have to rely on time to watch their favourite shows.
For more information check:
Fyber.com -> televisie2.0.pdf
Sunday
Pecha Kucha
On Wednesday 27th of June I went to the Off-Corso in Rotterdam where there was a Pecha Kucha night. For me it was very interesting to see so many different styles of creative work and people exchanging their new products and ideas to one another.
Pecha Kucha Night is an intimate gathering that offers everybody the chance to present fresh and creative work, ideas or concepts. This can be a newly finished building, a new piece of furniture, an ad campaign, a fashion line, a new event or any idea the world needs to know about.
There were many interesting company's that gave a short presentation. The presentations where very visual with slides that automatically changed after 20 seconds the speakers had to maintain a flow in the story to keep up with the slides. The Japanese term ´Pecha Kucha´ roughly translates as chit-chat or noisy chatter.
Pecha Kucha Night offers the audience the experience of a dazzling range of speakers and images in the course of one evening. Breaks will be filled with drinks, music, images, and off course: chit-chat (so bring your business cards).
Pecha Kucha Night is an intimate gathering that offers everybody the chance to present fresh and creative work, ideas or concepts. This can be a newly finished building, a new piece of furniture, an ad campaign, a fashion line, a new event or any idea the world needs to know about.
There were many interesting company's that gave a short presentation. The presentations where very visual with slides that automatically changed after 20 seconds the speakers had to maintain a flow in the story to keep up with the slides. The Japanese term ´Pecha Kucha´ roughly translates as chit-chat or noisy chatter.
Pecha Kucha Night offers the audience the experience of a dazzling range of speakers and images in the course of one evening. Breaks will be filled with drinks, music, images, and off course: chit-chat (so bring your business cards).
Saturday
Viral Friday
This is the weekly blog of Marketingfacts about good viral campaigns. Every week they select the ten most remarkable virals which they show on their blog.
I am making a paper about Emotional design and how it can be part of a viral campaign. What is it that makes a viral a success? This is the question I will awnser in the paper and Viral Friday is a good website to pay attention to. Viral campaigns often consist of a game which the user can play and win prices with. By sending it to friends they can earn credits to play again, or have a competition against some friends. Viral Friday on the other hand is only about movie virals which is also a good way to show your product or service.
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