Keeping up with visitor numbers on ones website is often seen to be a tough job. If going through the statistics isn’t boring enough, you will have to make sense of all these numbers to create a good overview of your visitors count. This includes, how many people buy, which people buy, where people go on your website and so on.
Behold VisitorVille. A brilliant product which visualises your website as a city. Each building stands for a category in your website. The visitors are brought in by busses and stop at the “home” centre before continuing to whatever location on your website they want to go. The visitors are small characters and when they buy something you will hear the sound of a cash register. Many people who own websites do not have a clue how many people enter a month and often need to hire someone to check it for them. Those days are over and with VisitorVille everyone can keep track of the traffic on their websites.
Wednesday
Tuesday
Megaphone
Companies have been looking for new ways to make profit out of mobile games and Internet. Now there is a company which combines those two and even adds a multiplayer function. Imagine my surprise when I was searching for mobile applications on Youtube and came across a video from MegaPhone. Electronic super screens that interact with people’s cellular phones are popping up in big cities. By calling a number you can join the players and your Mobile phone becomes the joy stick. This product is not only usable in games, but also in interactive art, 3d stories before a movie or even for voting. Watch the movie for further information or just visit the website.
Wednesday
Clever Online Targeting
Source: Emerce Jan. 2008
Online advertising is a all about finding the right consumer interests and getting the right ads to the right people. In the latest version of Emerce, there was an article about three methods that can be applied to cleverly advertise toward the right consumers. The one that intrigued me the most was the method of the American advertising company called Fetchback.
Also known as behavioural targeting, the Fetchback method is successful because it advertises to consumers who have already searched for the product or service. If a consumer searches for a product, a cookie is left and send to Fetchback with the search terms of the consumer. Fetchback can adapt an advertisement specifically to the search term and deliver it to the consumer. This is a process also known as retargeting, where the consumer has had interest in a product before and is associated with it once more.
98 percent of the visitors on your website do not become customers, but somewhere along the way they have showed interest in a product or service. The key is to keep track of those consumers and try to make sure that they will keep that product or service in the back of their heads.
If you want to see the demo of what Fetchback can do for your company, just click here
Online advertising is a all about finding the right consumer interests and getting the right ads to the right people. In the latest version of Emerce, there was an article about three methods that can be applied to cleverly advertise toward the right consumers. The one that intrigued me the most was the method of the American advertising company called Fetchback.
Also known as behavioural targeting, the Fetchback method is successful because it advertises to consumers who have already searched for the product or service. If a consumer searches for a product, a cookie is left and send to Fetchback with the search terms of the consumer. Fetchback can adapt an advertisement specifically to the search term and deliver it to the consumer. This is a process also known as retargeting, where the consumer has had interest in a product before and is associated with it once more.
98 percent of the visitors on your website do not become customers, but somewhere along the way they have showed interest in a product or service. The key is to keep track of those consumers and try to make sure that they will keep that product or service in the back of their heads.
If you want to see the demo of what Fetchback can do for your company, just click here
The future of Interfaces
A while ago i was reading a post on Ubiquities Computing and how for example multi- touch screens, will forever change the way we interact with our computer. When i first read that post i thought that multi-touch screen technology wasn't all that big of a change, because we have touch screens allready. But the touch screen as we know them, are not able to do half the stuff that multi touch screens can do.
So I looked up a few short movies to discover about all the possibilities of multi-touch interfaces and to say that I was surprised would be an understatement. Multi-touch technology is well on it's way to get rid of the mouse in the future. Enjoy!
So I looked up a few short movies to discover about all the possibilities of multi-touch interfaces and to say that I was surprised would be an understatement. Multi-touch technology is well on it's way to get rid of the mouse in the future. Enjoy!
Tuesday
Politics and Virals
It has come to my attention that political factions in Holland frequently use new media to attract more “younger” voters. This mostly results in short viral movies where they try to expose key points of their program and grab the chance to make fun of the competitive factions.
Political faction “Groen Links” uses the viral to create awareness about their program and try to strengthen their positioning. PVDA takes the concept a bit further and tries to attract the attention of the people who grew up with Nintendo 8 Bit (people like me) by making a viral movie where u see a level of Mario played with the character of Wouter Bos. In the level there are all sorts of aspects which can be traced back to the faction program, like the rose which stands for PVDA.
The same rose is mocked by the VVD in yet another viral movie. The movie is supposed to be funny, but I don’t really get it. Politics and humor are still two things that don't blend.
Political faction “Groen Links” uses the viral to create awareness about their program and try to strengthen their positioning. PVDA takes the concept a bit further and tries to attract the attention of the people who grew up with Nintendo 8 Bit (people like me) by making a viral movie where u see a level of Mario played with the character of Wouter Bos. In the level there are all sorts of aspects which can be traced back to the faction program, like the rose which stands for PVDA.
The same rose is mocked by the VVD in yet another viral movie. The movie is supposed to be funny, but I don’t really get it. Politics and humor are still two things that don't blend.
Thursday
Nespresso
What else… is the slogan many of you know from the commercial with George Clooney. The product he represents is Nespresso coffee from Nescafé. I have been representing this product for the last two months as well.
If you went to the Mediamarkt and the BCC you may have seen the Nespresso stands where demonstrators let you taste the special taste of Nespresso. Our task as demonstrators is to let people get to know Nespresso and offer them a cup. By asking several questions like: How strong do you drink your coffee at home? we can offer the right flavour.
What has become clear to me through the Nespresso training is that Nespresso uses a system that is absolutely different then any other way of making coffee. Many argue that the price (29 cents a cup) is too expensive, but Nespresso travels the world to get the premium quality coffee beans. You pay a little more, but the quality of the coffee is the best you can get.
Because of the unique system and the premium quality this is a concept I truly admire. More and more people are willing to pay a little more, to get excellent coffee. Therefore I was shocked to hear about certain demonstrators who see people buying a Senseo machine and pissing them of by comparing Senseo to toilet water. The concept of Nespresso is strong and does not need to do other brands down. The concept sells itself.
Most people keep their old coffee machine for visitors and parties and drink the Nespresso coffee on special moments. Here is a movie of a Nespresso drinker who wanted to show other people how he drinks his Nespresso. That a consumer is going through this much trouble to get people to try Nespresso says enough!
If you went to the Mediamarkt and the BCC you may have seen the Nespresso stands where demonstrators let you taste the special taste of Nespresso. Our task as demonstrators is to let people get to know Nespresso and offer them a cup. By asking several questions like: How strong do you drink your coffee at home? we can offer the right flavour.
What has become clear to me through the Nespresso training is that Nespresso uses a system that is absolutely different then any other way of making coffee. Many argue that the price (29 cents a cup) is too expensive, but Nespresso travels the world to get the premium quality coffee beans. You pay a little more, but the quality of the coffee is the best you can get.
Because of the unique system and the premium quality this is a concept I truly admire. More and more people are willing to pay a little more, to get excellent coffee. Therefore I was shocked to hear about certain demonstrators who see people buying a Senseo machine and pissing them of by comparing Senseo to toilet water. The concept of Nespresso is strong and does not need to do other brands down. The concept sells itself.
Most people keep their old coffee machine for visitors and parties and drink the Nespresso coffee on special moments. Here is a movie of a Nespresso drinker who wanted to show other people how he drinks his Nespresso. That a consumer is going through this much trouble to get people to try Nespresso says enough!
Wednesday
Hyves Improvements
The largest Dutch social networking website Hyves, has grown to 5 million members. This was enough reason to organise a special Hyves party. The biggest DJ's where there as well as lots of well known press. In this interview by Vincent Everts you can hear all about the improvements of Hyves from the company owner Raymond Spanjar.
With a total of 40 people to support 5 million members, you can say that with a larger crew, Hyves would have the abillity to grow even more rapidly and become a faster Social Network with more Functional Design and greater options. In the interview Raymond Spanjar claims to have succeeded, where the interviewer rightfully says that they are just getting started.
By looking at Raymond you can see he does not like the question about the fact that Hyves needs a completely new Website, because it was made for a 100.000 people instead of 5 million. He claims that they do not need a new site, but that they will continue to grow, add more functions and even cooperate with other websites.
Raymond's idea is that Hyves will become a starting point online. Ones you are logged in you can access several websites without having to log in. I question whether this is going to work. I was surprised to see a pop-up in msn style when i was on Hyves yesterday.
With a total of 40 people to support 5 million members, you can say that with a larger crew, Hyves would have the abillity to grow even more rapidly and become a faster Social Network with more Functional Design and greater options. In the interview Raymond Spanjar claims to have succeeded, where the interviewer rightfully says that they are just getting started.
By looking at Raymond you can see he does not like the question about the fact that Hyves needs a completely new Website, because it was made for a 100.000 people instead of 5 million. He claims that they do not need a new site, but that they will continue to grow, add more functions and even cooperate with other websites.
Raymond's idea is that Hyves will become a starting point online. Ones you are logged in you can access several websites without having to log in. I question whether this is going to work. I was surprised to see a pop-up in msn style when i was on Hyves yesterday.
It told me that a friend was now on Hyves. It is very handy, but about as original as the song Heaven, by Do. These small adjustments may not be enough to add more functionality to Hyves, but maybe they are just getting started.
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